Physical activity is an important contributor to good health, including reducing the risk of chronic disease and promoting healthy weight and good mental health. In Queensland, physical activity levels have increased 15% over the past 10 years (walking increased 100 minutes on average per week!), but they are still 9% below the national average. 

The 10,000 Steps program aims to encourage individuals to become aware of their activity levels and increase their day-to-day activity by encouraging the  use of step-counting pedometers or activity trackers to accumulate  “incidental” physical activity as part of everyday living. 

10,000 Steps is a highly recognised, evidence-based, cost-effective and scalable program that has proven to increase physical activity levels and has continued to be a popular physical activity program for improving the health of Queenslanders. 

The following summarise some main achievements of the program.


Empowering individuals to become and stay physically active.

  • 500,125 members registered with a monthly average of 4,832 registrations
  • 257,150 Queenslander registrations
  • There is a very high (80.3%) awareness of 10,000 Steps program in Queensland (2020)

Queensland member demographics. 

  • Gender: Male 29% | Female 70%
  • Location: Major city 57% | Regional 40% | Remote 3%
  • Average age: 41 years

"Keeps you mindful of the need to keep moving in our aim to meet our daily step goal challenge… MOTIVATION!"

- Vera Miller


Providing resources and support to workplaces to promote physical activity and to create environments that foster healthy workers and healthy places.

  • 2016-2019: 588 new Queensland workplaces have signed up that include small (19%), medium (44%) and large (37%) organisations, across all 20 industry categories and spread geographically across the State in major cities (57%), regional (39%) and remote/very remote areas (4%).

"The reason my workplace participates every year is because it promotes collegiality at the same time as encouraging individuals to pay attention to their fitness.   The health benefits extend beyond the programme itself as most of us carry on with good habits throughout the year, which makes us happier and more effective workers."

- Margaret, Legacy Melbourne


Encouraging healthy communities through promotion of our program and highlighting the need for creating environments that are conducive to walking.

  • 2016-2019: The 122 new Community organisations of all sizes (53 small; 48 medium; 21 large) have signed up and are located in major cities (34%), regional Queensland (57%) and in remote/very remote areas (9%). 
  • 2016-2019: 64 organisations across 34 Local Government regions have implemented more than 120 10,000 Steps strategies to increase physical activity in communities.
  • 21 community grants were administered in 2017 and 2018, with a total of $75,112 being awarded to 18 Organisations across Queensland to implement 10,000 Steps community strategies. 

"Having the backing of a nationally recognised brand, such as 10,000 Steps, added strength to our strategies and made it easier to engage with communities."

- Andrew Packer, Apunipima Cape York Health Council

Website and Mobile Application

Delivering a new interactive and free physical activity website and mobile app. 

  • 2016-2019: 436,710 unique users visit the 10,000 Steps website, recording over 1.9 million sessions and 11.4 million page views, with users spending on average 4 minutes and 23 seconds per session. 
  • 2016-2019: 41.7 billion new steps logged, of which 10% were entered via the mobile app and 10% synced via an activity tracker. 8740 users now have an activity tracker (Fitbit or Garmin) connected to their account.
  • Since the release of the new 10,000 Steps apps on Apple Store and Google Play in November 2017, a total of 17,260 new apps have been downloaded with over 16,849 users recording more than 205,068 sessions. 91.6% of users return over time.

"We have enjoyed the App and will continue to use it."

- Louise Lough, Corteva


  • Facilitating and supporting workplaces and community groups in the delivery of team-based step Tournaments and larger-scale health lifestyle challenges.
  • 2016-2019: 589 new Tournaments run by Queensland Organisations included a total of 4051 teams made up of 28,380 individuals who logged more than 8 billion steps during their Tournaments.
  • The 10,000 Steps Tournaments are effective in increasing participants’ physical activity levels at 6 weeks (80% meet national physical activity guideline) and 18 weeks (73% meet the guideline), with participants reporting they enjoyed taking part (90%), and that they would recommend 10,000 Steps to others (90%); and organisations reporting that 10,000 Steps resources are effective at promoting (95%) and increasing physical activity (93%), as well as affordable (75%) and not time-intensive (91%) to implement.
  • In 2018, the first newly created Health Challenge facilitated a 16-week healthy lifestyle competition between Mackay Hospital and Health Service (Mackay HHS) and Central Queensland HHS (CQ HHS). More than 800 participants joined the Health Challenge (average age 43.2 years, 87.3% female), collectively logging over 254 million steps, losing more than 396.5 kg and 364.2cm around the waist.

"I just wanted to send a big thank you to the team who make 10000 steps a reality for so many organisations. From what I understand the team is small, but are very responsive, worked with me to provide solutions to some issues we had (which were completely our issues not theirs), and just provide overall exceptional service."

- Sarah Costley, Lake Macquarie City Council

Promotion and Collaboration

10,000 Steps is more than a program delivering behaviour change, it is a whole of community movement that aligns with many Queensland Government priorities, that promotes physical activity and improves the health of Queenslanders.

  • 10,000 Steps has a strong social media footprint with 3635 Facebook, 598 Twitter and 144 Instagram followers..
  • Queensland Hospital and Health Services’s include 10,000 Steps in their large scale coordinated health promotion campaigns (e.g., CQHHS '10,000 Lives’and Mackay’s ‘Inspire Your Tribe’campaigns have embedded 10,000 Steps as a main physical activity component). 
  • Increased collaboration with other health funded programs (e.g., 10,000 Steps is now a key referral program for those not eligible to enter the My health for life program).
  • Involvement in the development of the new Queensland Walking Strategy and the Activate! Queensland 10-year Sport and Rec Plan, as well as being highlighted as a case study by Heart Foundation’s Healthy Active By Design and included as a program recommended in the Workplace Health and Safety's Queensland's Work health and wellbeing toolkit.

"Working with the 10,000 Steps team has provided opportunities for cross collaboration and promotion of both our services for the benefit of workplaces and workers.  10,000 Steps resources are promoted in the Work health and wellbeing toolkit and to our stakeholders on an ongoing basis at presentations and workshops.  The opportunity to include the Work health and wellbeing toolkit in the Active Workplaces Guide is appreciated.  The Active Workplaces Guide is an excellent resource for workplaces, giving them the rationale and step by step process for promoting physical activity and other chronic disease risk factors in the workplace as well as promoting other services that meet the objective of getting workers to move more."

- Alison Abbott, Workplace Health & Safety Queensland